Friday, March 27, 2015

Sony Xperia Z4 delayedWith HTC and Samsung showing off their fl agships at MWC Sony was notably absent, but the Z4 is coming

Now with just the one smartphone launch per year, Sony was expected to launch its Xperia Z4 in the summer, but the latest rumours suggest we will be waiting until September’s IFA 2015 tradeshow. Sony announced a slew of new products for its MWC 2015 announcement. Critically, although it has launched a Sony Xperia Z4 Tablet, there was no Xperia Z4 smartphone, one year after it launched the Xperia Z2 and at the point in its release cycle when the Xperia Z4 would be expected.

This adds weight to rumours that there will be no Xperia Z4, and that Sony is looking to exit the smartphone market. Can it be true – the Sony Xperia Z4 scrapped in light of hard times at the company? With every sign pointing to Sony exiting the smartphone market, we investigate not just when is the Sony Xperia Z4 coming out, but if the Z4 is ever coming out. Is the Sony Xperia Z4 coming out? Sony has always preferred to update its smartphones biannually, but rumours prior to MWC suggested this was about to change. It makes sense, too – as was the case with the Z2 and Z3, technology doesn’t advance so fast as to make the latest Xperia a must-have upgrade.

At September’s IFA tradeshow we got the Sony Xperia Z3; six months previously we saw the Xperia Z2’s unveiling at March’s MWC. We were convinced we would see Sony unveil the Z4 at MWC 2015. But among the chaos of the recent hacked accounts at Sony Pictures, details were unearthed suggesting the Z4 would be a product placement in the upcoming James Bond movie, which won’t be released until later in the year.
Then an article popped up on Forbes suggesting Sony was looking to exit the smartphone market in 2015 following signifi cant job losses at the company. Take that news with a pinch of salt. We’ve since seen new leaked images of the Xperia Z4’s metal frame and, on 10 March, Android Advisor was told by a trusted source that the Sony Xperia Z4 would be released in September 2015. It says the news was passed on by an accessories supplier. If this is true, we’ll see the Xperia Z4 at September’s IFA 2015.

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